Update Your Site
WordPress is quickly growing and expanding as more features and functions are included and perfected. It is recommended that you check in with WordPress for updates and upgrades at least every three months, six months at the most.
One of the most complained about aspect of using the Internet is the dead link. This is a link on a page or search engine that goes nowhere. It results in the dreaded 404 Page Error - Page Not Found. These can come from links to external sites that have changed their address or closed, or it can come from internal links. When you link between posts in your post articles, you might have misspelled a permalink address or put in the wrong post-ID, resulting in a page not found on your site. If you've recently made a change in your permalink structure, you might have some 404 page errors that might need cleaning up.
If you haven't been adding posts or articles lately, make a schedule to remind you to add new material on a regular basis. If you have, then take a look at what you've posted in the past and maybe do a little checking for proper grammar, bad spelling, information that needs updating, rewriting and editing a little, checking for any adjustments that should be made to make the information you've released to the public better.
Website looks change with time and maybe you are tired of your old look. It might need a little tweaking to improve its presentation and performance, or maybe it's time for a new WordPress Theme. Schedule site updates, depending upon how frequently you post new posts and articles, about every six months so your site will stay fresh and alive.
WordPress Updates Can Be Overwhelming
Let WordPressBuild do the work for you!
Give us a call today for your quote (602) 451-4771
Overlooking essential website maintenance can have many objectionable consequences:
• Increased page loading time
• Decreased security
• Reduced user experience
• Declining search engine rankings
Aside from that, a site that is not taken care of simply becomes more disordered and harder to use. Therefore, regular maintenance is required.
Why Care About Website Maintenance To Begin With?
Why is maintenance for WordPress sites such an important topic? If the platform is as sophisticated as advertised, shouldn’t it be a set-it-and-forget-it kind of deal? Why do you have to invest time into upkeep? Well, it’s important to remember that WordPress is a tool and just like every other tool it needs to be taken care of so it can perform at its best. The CMS is no different than the air conditioning in your house. Without regular care, it won’t keep working at peak capacity and perform what it was made to do. In addition to that, by doing smaller things regularly, you reduce the probability of having to deal with larger issue at some point.
Always Install the Latest Version of WordPress
Staying on top of the WordPress update cycle is important for many reasons.
Not only does it give you access to new features and code updates, but — more importantly — also delivers security fixes and other measures that keep your website safe. In fact, failure to update is one of the most common reasons why WordPress sites get hacked.
You should definitely make sure your site always runs the latest version of both WordPress and all its components. You will find a message in your WordPress dashboard when your site is ready to be upgraded. Make it a reflex to back up your site and install the latest update right away. All it takes is a one click under Dashboard > Updates.
Don’t Forget About Plugins And Themes
Of course, what applies to WordPress as a whole is also true for its components. Out-of-date plugins and themes are a prime gateway for hackers trying to take over your site.
For that reason, plugin and theme authors, ideally, offer regular updates for their products to make sure they function with the latest version of WordPress and continue to be secure.
Especially around major WordPress releases you will see a lot of update notifications in the plugin menu. I recommend first attending to the core updates, then moving on to the components. That way you reduce the chance of a plugin or theme conflict that could take down your site. Back up (Updraft plug-in) and apply updates as soon as possible.
Whatever the cause, broken links are frustrating errors that need to be addressed immediately. Let’s take a look at some of the ways in which a broken link can impact your site.
The debate over exactly how broken links impact your SEO is ongoing. Google has stated that simply having a broken link or two on your site won’t hurt your rankings, but the impact shows in other ways.
Broken links stop search engine crawlers in their tracks.
Crawlers are busy little guys (they’ve only got an entire Internet to scan over and over again), so when they run into a broken link, they stop crawling that page and move on to the next one, meaning any pages it hasn’t crawled won’t be indexed or receive a ranking. Broken links lead to lower website traffic.
If a user encounters a broken link, they will likely be discouraged from continuing to any other pages. By spending less time on your site, search engine algorithms will assume it's because your site isn’t providing visitors with quality content or information, resulting in a lower ranking.
Bad news travels fast
Losing customers is a bummer. Not only are you losing revenue from them, but you’re going to lose their closest friends as well and 44% of users will tell others about a bad online experience.
GET IT DONE CORRECTLY
WE ARE WORDPRESS PROFESSIONALS
KNOWLEDGEABLE - 24/7 SUPPORT
SEARCH ENGINE OPTIMIZATION EXPERTS
CALL EASY INK BY GOJEANNIE